It’s fair to say Kate Finlayson loves “all things real estate”. Watching the strategy of a cleverly designed property marketing campaign result in highly-competitive negotiations, AND a record-breaking sale price, is the ultimate reward for her marketing vision and creativity. And managing the administrative process behind the scenes in the most efficient manner, and with complete attention-to-detail, makes Kate the consummate real estate professional!
For Kate, it’s all about understanding HOW to showcase a property to the market, by highlighting its most unique and sought-after features, and customising a TAILORED campaign for each and every property.
“Kylie and I have always shared the same ethos, when it comes to servicing her clients. We don’t do mediocrity!” she says with a chuckle. “Every seller and every landlord DESERVES our best attention. We leave no stone unturned when presenting a home to the market, whether it be for sale or for rent.”
With more than 20 years’ experience in real estate marketing, administration and property management, more latterly Kate has turned her attention to the marketing of Kylie’s own business. “Having worked with Kylie for several years, and knowing how much heart she invests in her job, I’ve had Kylie sell 2 of my own properties AND manage 2 investment properties, over the last 5 years. Personally experiencing the difference between lack-lustre cookie-cutter agents and how much effort and expertise Kylie puts into her job, I felt I really wanted to help get her message “of difference” out to the public. Via printed and digital marketing and social media, I’m determined to let the Gold Coast know that Kylie’s the BEST in what she does. As a marketer, it’s so much easier when you believe in what you’re promoting!”
It should also be said that Kylie greatly admires Kate’s marketing prowess and her passion to excell. “We make an awesome team! And we both love what we do!”
